Super Bowl LIX advertisers unveiled their highly anticipated commercials, with brands investing up to $8 million per 30-second slot to capture the attention of millions of viewers through celebrity appearances and nostalgic references.
Why It Matters
The 2025 Super Bowl commercial lineup demonstrates a clear shift away from social commentary toward pure entertainment, reflecting how major brands are adapting their marketing strategies in today’s complex social landscape.
Nike’s Empowering Athletic Showcase
Nike made a triumphant return to Super Bowl advertising after a 26-year absence with a striking black-and-white production. The 60-second spot features prominent female athletes including Sha’Carri Richardson, Caitlin Clark, Trinity Rodman, A’ja Wilson, Sabrina Ionescu, Jordan Chiles, and Aryna Sabalenka, set to an intense rhythmic backdrop.
Dunkin’s Star-Studded Boston Connection
The DunKings return with brothers Ben and Casey Affleck leading a celebrity-packed commercial. Jeremy Strong demonstrates his method acting prowess by immersing himself in a giant coffee cup, while Jordon Hudson, girlfriend of former Patriots head coach Bill Belichick, makes her Super Bowl commercial debut.
Hellmann’s Nostalgic Revival
Hellmann’s cleverly reimagines the famous Katz’s Deli scene from “When Harry Met Sally,” bringing back screen legends Meg Ryan and Billy Crystal. The ad adds a contemporary twist with Sydney Sweeney delivering the scene’s iconic line, bridging generational appeal.
Ram Trucks’ Fairy Tale Reimagining
stars in a modern Goldilocks adaptation, featuring three Ram vehicles. The commercial showcases the heavy-duty Ram 2500 Rebel, the 2025 Ram 1500 Ramcharger plug-in-hybrid, and the RHO performance truck, complete with dragon-towing and volcano-jumping sequences set to Van Halen’s “Panama.”
Stella Artois’ Celebrity Twin Tale
David Beckham discovers his unexpected twin in
Matt Damon, creating a humorous narrative that includes Beckham’s real parents. The ad continues the Super Bowl’s tradition of leveraging star power while maintaining a light-hearted tone.
Matthew Mcconaughey’s Big Night
Matthew Mcconaughey helped both Uber Eats and Salesforce score winning commercials all night long.
What Happens Next
These commercials will likely influence advertising trends throughout 2025, particularly in how brands balance entertainment with commercial messaging.
Ben Affleck resurrected the DunKings for Dunkin’s 2025 Super Bowl commercial and a super-sized 7-minute extended version. (Credit: Dunkin’) Ben Affleck resurrected the DunKings for Dunkin’s 2025 Super Bowl commercial and a super-sized 7-minute extended version. (Credit: Dunkin’)
