Tom Brady debuted as a Super Bowl broadcaster for Fox on Sunday and caught the viewers’ attention with his accessory choice. The former NFL star wore a Jacob & Co Caviar Tourbillon timepiece valued at $740,000, according to the brand.
A detail view of Tom Brady‘s watch shown prior to Super Bowl LIX. Getty Images
“Tom Brady is the epitome of excellence, both on and off the field,” said Benjamin Arabov, CEO of Jacob & Co. via statement. “We’re thrilled to see him wearing two of our most prestigious timepieces on the biggest stage in sports. The Billionaire Mini Ashoka and Caviar Tourbillon embody the precision, luxury, and innovation that define Jacob & Co. We’re honored to have him represent the artistry and craftsmanship behind every piece we create.”
The Caviar Tourbillon, covered in yellow sapphires, features the exclusive manually winding Caliber JCBM05, a one-minute flying tourbillon housed in a 47mm polished 18K yellow gold case.
Jacob & Co Caviar Tourbillon watch. Jacob & Co
Brady is known for his impressive watch collection. In December, the former player auctioned some of the pieces he had worn during his time as an active football player in partnership with Sotheby’s. The auction included items such as a rare yellow Rolex 6241 Daytona Paul Newman “John Player Special” from 1969, which sold for $1.1 million and became the top-selling item of the night, and the Audemars Piguet Royal Oak “The Roast,” worn by Brady in Netflix’s “Greatest Roast of All Time: The Roast of Tom Brady” and sold for 720,000.
In total, the watch collection brought in $4.6 million in sales.
Tom Brady at the Super Bowl LIX. AFP via Getty Images
Brady signed a 10-year, $375 million contract with Fox Sports, following his 23-year NFL career, during which he played in 10 Super Bowls and won seven. The 2025 Super Bowl marked his debut as a broadcaster, serving as an analyst during the match between the Kansas City Chiefs and the Philadelphia Eagles.
The Super Bowl LIX, the NFL’s championship game for the 2024 season, takes place on Sunday at the Caesars Superdome in New Orleans. This marks the 11th time New Orleans has hosted the Super Bowl, tying with Miami for the most by any city. Kendrick Lamar is set to perform at the Apple Music Super Bowl LIX Halftime Show.
