Spider-Man: Brand New Day received its official logo reveal at the 2025 CinemaCon, generating buzz ahead of its 2026 release. The reveal included a video announcement from Tom Holland and comments from director Destin Daniel Cretton. Together, they set the stage for what Marvel calls a “fresh start” for the character. While plot details remain under wraps, the film’s branding suggests a narrative shift after the events of No Way Home.

The design features a classic red and blue color scheme with bold, angled lettering that echoes traditional comic book aesthetics. The subtitle “Brand New Day” appears in yellow beneath the iconic Spider-Man title, and the image confirms the film’s release date: “Exclusively in movie theatres July 31, 2026.”

Photo Credit: Sony Pictures Releasing / Marvel Studios / Pascal Pictures / Columbia Pictures

Tom Holland announced the title in a pre-recorded video, stating, “Spider-Man: Brand New Day is a fresh start. It is exactly that” (via Variety). Holland is currently filming The Odyssey with director Christopher Nolan and was unable to attend CinemaCon in person. Director Destin Daniel Cretton, who appeared on stage, said, “I’m spending my time exploring the next stage of this amazing character with a team of the most incredible artists in the world.”

The title Brand New Day originates from a 2008 Marvel Comics storyline that reboots Peter Parker’s life following a timeline reset. The storyline followed the One More Day arc, in which Peter makes a deal that results in everyone forgetting his identity, a plot that aligns with the ending of Spider-Man: No Way Home (2021).

Cretton announced that the team will begin filming in summer 2025. The new logo reflects a refreshed chapter in the Spider-Man narrative through both its visual style and story direction. Zendaya and Jacob Batalon plan to return to their roles, while Sadie Sink has joined the cast. Holland stated, “That’s all I’ve been allowed to say,” and assured fans he would not reveal any spoilers.