LFC's 20th league title win creates record-breaking social media engagement

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Liverpool FC’s 20th men’s title triumph is officially the most-engaged Premier League win ever and the club’s most-engaged day of all time on social media.

Last Sunday’s result increased the Reds’ haul to 52 major honours, and content posted by the club and viewed across its global social media channels has made history too.

Figures released from Blinkfire Analytics show Liverpool’s victory against Tottenham Hotspur to clinch the championship had more than 71 million social media engagements across Sunday and Monday – making it the most-engaged title win ever by a Premier League club across all major competitions.

The matchday alone was LFC’s most-engaged day on social media ever with 58 million engagements, reaching more than 1.1 billion social impressions across club channels in the matchday cycle.

There were more than 429 million video views across LFC social channels (excluding X) and the club gained almost half a million new social followers during this period too.

All figures from Blinkfire Analytics are pulled from across all major social media platforms, including Facebook, Instagram, Threads, X, TikTok and YouTube.

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LFC is already leading the way as the most-engaged club in the Premier League so far this season, reaching one billion engagements in March.

Earlier this year, the Reds reached 11 million subscribers on YouTube, after receiving the Diamond Play Button back in May 2024 for totalling 10 million subscribers on the channel – the first club in the Premier League to achieve this milestone.

The club continues to see this increase in engagements due to its highly creative and original organic content along with its matchday and behind-the-scenes content featuring the men’s and women’s teams.