Chipotle is doing its best to put those bankruptcy rumors in the very distant rearview mirror. And what better way to do so than to roll out a popular promotion for National Burrito Day — which officially falls on Thursday, April 3?
The restaurant announced on its website that the popular Burrito Vault game, which was a fan-favorite in 2024, will return with more prizes than ever.
Here’s a look at a few aspects of the press release that revealed the plan for Chipotle’s Burrito Vault:
A Chipotle restaurant in San Francisco, California, US.
David Paul Morris/Bloomberg via Getty Images
- Fans who crack the code to Chipotle’s Burrito Vault have a chance to unlock a Buy-One-Get-One (BOGO) offer to enjoy on National Burrito Day, Thursday, April 3.
- Burrito Vault, an interactive competition inspired by the popularity of digital word games, is returning to supercharge Chipotle superfans who played the game more than two million times in 2024 with more prizes than ever before.
- Chipotle Rewards members can celebrate National Burrito Day with a $0 delivery fee offer.
The release also states that the action begins today (Monday, March 31) at 9 a.m. ET and that Chipotle Rewards members in the United States and Canada can access the game through the website unlockburritoday.com.
Chipotle will run the game through Wednesday, April 2, at 11:59 p.m. ET. Throughout the promotion, the company will give away up to 157,500 buy-one-get-one free entry codes.
