WASHINGTON — Many Red Robin fans who tried to snag a limited-edition pass for bottomless burgers on Thursday morning were met with error messages.
The company confirmed in a statement that its website had crashed under the overwhelming influx of traffic as the passes went on sale around 11 a.m. Eastern.
As of 11:50 a.m. Eastern, Red Robin’s home page was updated to note that passes were still available and that they were working on getting the issues resolved.
“We did everything we could to anticipate interest in the Bottomless Burger Pass, including working with our website partners to prepare the site to handle the influx of traffic, but due to overwhelming excitement in the pass our website crashed. We’re working on getting this resolved ASAP,” the company said in a statement.
However, by 12:10 p.m. Eastern the Red Robin website broke the news that all burger passes have been sold.
For $20, the passes allow customers to get a Red Robin burger and side every day of the month of May. If the pass is used every day in May, it would have a value of up to $682.
The company has yet to say how many passes were available or if anyone was able to get one before the website crashed.
Many took to social media to express frustration over the issues they faced.
“Red Robin’s site crashing over too many people flooding to try and get the $20 for a whole month of burgers is peak 2025,” one user on X, the social media site formerly known as Twitter, remarked.
Red Robin isn’t the first company to face customer criticism after selling a limited-edition pass. Last year, Applebee’s sold a yearlong subscription for weekly date nights that sold out within minutes. The restaurant chain’s website appeared to crash in that case too when the coveted $200 passes went on sale.
Earlier this year, Red Robin announces plans to close dozens of underperforming restaurants over the next several years, including 10 to 15 locations throughout 2025.